Client | Sungjoo Group, MCM
The colour concept of the collection was a gradient of hot pink and violet, and it was applied to a lenticular print on which three different patterns are changable from three angles. The vibrant glossy plastic card is contrasted to the black matte paper envelope on which information is printed with opaque UV ink. This card was sent to VIP guests to introduce brand-new items of MCM Worldwide and to invite them to the regular collection.

Lenticular print and UV lithography

Invitation Card & Envelope
2nd Image
Envelope Back
3rd Image
Envelope front
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